Recommendation API

Unlike traditional recommendation systems in other sectors which are designed to suggest the next best offer based on huge datasets, Igloo’s recommendation system is designed specifically for the insurance context, with individualised approaches for different products.

By recommending the insurance products to customers who are most likely to subscribe to an additional cover, our recommendation system allows partners to optimise cross-selling performance, with an unparalleled user experience.

Unlike traditional recommendation systems in other sectors which are designed to suggest the next best offer based on huge datasets, Igloo’s recommendation system is designed specifically for the insurance context, with individualised approaches for different products.
By recommending the insurance products to customers who are most likely to subscribe to an additional cover, our recommendation system allows partners to optimise cross-selling performance, with an unparalleled user experience.

Benefits

By suggesting the most appropriate insurance products in a personalised and data-centric way, our recommendation system optimises cross-selling campaigns for partners, allowing us to deliver higher conversion rates and higher revenue.

By suggesting the most appropriate insurance products in a personalised and data-centric way, our recommendation system optimises cross-selling campaigns for partners, allowing us to deliver higher conversion rates and higher revenue.

How it works

Our recommendation system is based on:
A mix of collaborative filtering and content-based filtering.
Content-based filtering makes recommendations based on user preferences for product features while collaborative filtering predicts users’ preferences based on the average user’s preferences.
Powered by deep learning techniques that deal with both massive information, and the insurance context, to achieve optimised sales performance.

Our other APIs

Claims API
Improving the claims experience for customers.
Pricing API
Ensuring fair premiums to enhance conversion rates.